Services

What's included

• Discovery call to scope your goals, current systems, and bottlenecks
• Build phase: website, automation, content, or booking system as scoped
• Two rounds of revisions before sign-off
• 30-day support window post-handover
• Documentation handed over so your team (or future provider) can maintain it

Typical timelines

• Single-system setup (for example, website only): 2 weeks
• Multi-system setup (for example, website + automation + email): 3-4 weeks

Not included

• Ongoing content production (covered by retainer)
• Third-party software costs (passed through at provider rate)
• Hosting and domain registration (you own these directly)

Pricing

From £600 setup. Monthly retainers from £200. Final pricing depends on scope and complexity.

How we approach Advisory work

We build infrastructure, not dependency. The default principle on every component is "use the simplest tool that meets the requirement and that you can own." In practice, that typically means standard hosting platforms (Cloudflare Pages, Vercel) and proven CMS or automation tools (Framer, Webflow, Make, Zapier among others) matched to your existing stack where it makes sense. No bespoke code where a configuration-only solution works. No proprietary lock-in. Tool selection is a discovery-call conversation; we adapt to your existing infrastructure rather than imposing ours.

AI-assisted delivery means faster turnaround and lower overhead, not opaque process. Where AI accelerates a step (content drafts, code scaffolding, configuration generation), output is reviewed and adjusted before it touches your system. You receive working systems and clear documentation, not AI-generated artefacts you can't maintain.

Out-of-scope discipline

We avoid engagements that only make sense if you stay dependent on us. If a £200 SaaS subscription solves your problem better than a £2,000 build, we'll say so.

What's included

• Discovery call to scope the research question and decision context
• Primary research and synthesis across academic, industry, and primary sources
• Written memo (5-10 pages) structured around your decision
• One round of revisions
• Optional 30-minute walkthrough call to discuss findings

Typical turnaround

• Standard memo (5-10 pages): 5-7 working days
• Longer brief (15-25 pages): 10-14 working days
• Rush turnaround available at +50% (subject to capacity)

Not included

• Direct primary interviews with named experts (separate engagement scope)
• Syndicated reports sold to multiple clients

Pricing

From £750 per memo. Longer briefs from £2,500. Final pricing depends on scope and turnaround.

How we approach Research work

Memos are structured around your decision, not around the topic. The first page is the conclusion and the strongest reasoning behind it; the body supports the conclusion with evidence; the appendix lists sources with credibility annotations. You can read the first page in 2 minutes and decide whether to read the rest.

Synthesis discipline: every load-bearing claim has a source. Where sources conflict, the conflict is named and the weight given to each is justified. Where evidence is genuinely thin, the memo says so rather than padding with adjacent material. Source-credibility hierarchy is enforced throughout: primary sources (regulatory documents, peer-reviewed studies, company filings, named-author articles) carry weight that secondary syntheses don't, and the memo makes that asymmetry visible to you.

AI tooling accelerates source coverage and synthesis drafting. The operator's judgement is the work. What you receive is operator-written analysis grounded in directly-read primary sources, not AI-generated content with operator review applied as a finish.

Out-of-scope discipline

We don't take on research questions where the answer is already known and the engagement would be post-hoc justification rather than genuine inquiry. If your decision is already made and you want a memo to support it, we're not the right fit.

Discovery (free, 30 min)

First call covers: what problem you're solving, what you've already tried, what success looks like, what your timeline and budget shape are. We discuss scope, approach, and rough pricing. If we're a fit, we move to proposal. If not, we recommend who to talk to instead.

Proposal (within 48 hours)

Written proposal covering: defined scope (what's in, what's out), pricing (fixed where possible, ranged where genuinely uncertain), timeline with milestones, payment terms, what you receive at handoff. No surprises later. If scope changes, we re-quote before doing the work.

Delivery (defined timeline)

Direct execution with weekly check-ins. You have direct access to the operator throughout. No account-manager layer, no junior-staff handoffs. Progress is visible: you receive working artefacts as they're built, not just at the end.

Handoff (defined deliverables)

You receive: working systems, full documentation, source files where applicable, access credentials in your name. Optional 30-day support window for issues, then optional retainer if you want ongoing maintenance. No lock-in: everything we build is yours to maintain or transfer.

Direct accountability

Founder-led delivery means one operator owns the engagement end to end. No account-manager layer translating between you and the work. No junior staff learning on your project. The person you talk to in the discovery call is the person who builds the system or writes the memo. If something goes wrong, there's no one to escalate to. You escalate directly to the operator.

Clear finish lines

Every engagement is scoped with a defined outcome. We know in advance what "done" looks like and what would cause us to pause, re-scope, or stop. The default is to ship and iterate; the discipline is to recognise when continued iteration stops adding value and call it.

Architecture over hustle

Systems that scale without us. Every Advisory engagement is designed to leave you with infrastructure you can maintain, not dependency on us. Every Research memo is designed to be a reusable artefact, not a one-shot consumable. The test is: if you stopped working with us tomorrow, would the work continue to compound for you? If not, the work has not met the brief.